"I found this book truly engaging and very informative! It reads like a story and wants you to get to the next page/chapter to know more. The book has very good illustrations. The book gives a perception of being fun and stylish. Interesting analogies have been deployed throughout the book..."
Lopa S. Jhaveri
Lopa S. Jhaveri
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The Social Resource is our network of friends, family, peers, business colleagues, partners and customers. The Internet has transformed the way in which we access our social resource. Social media has transformed its value and usage. We are now able to maintain instant and worldwide relationships with a much larger number of people than ever before. This book elaborates on how we can leverage this social resource for our business advantage in almost all areas – product development, branding, hiring, market intelligence, customer service, partner management, marketing and sales. This book shows how best to use and benefit from this transformative new resource.
Sharad Gandhi is a senior business and strategy consultant with marketing and corporate experience at Intel, IBM, Siemens and Tata. He believes that communication is one of the fundamental human motivations, born from our need to survive. He has always been fascinated by how we have leveraged technologies like computers, the Internet, mobile phones and social media to make communication richer, easier and more intuitive. Sharad holds an electronics engineering degree from the Indian Institute of Science in Bangalore and lives in Munich, Germany.
Christian Ehl is an experienced entrepreneur with a passion for technology and how it transforms our lives and the way we do business. His corporate work focuses on gaining efficiency and potential through the use of innovative technologies across the value chain and making it easy and natural for people to use those technologies. Christian is CEO of the social media consulting company Hillert und Co. Interactive and works for major corporations such as BMW, Siemens and Microsoft as well as innovative start-ups changing the business landscape. Christian holds an electronics engineering degree from the Technical University of Munich and an MBA from Wake Forrest University.